3rdwave Marketing Research & Technology
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Professional Services

Dedicated to Data
Since our beginning, we have been dedicated to demographic research, and building tools and services to help marketers make better, data-driven decisions. We have tapped leading minds in demographic research, predictive analytics, database/solution technology, and variable-data marketing execution to build the team that drives our professional services.

Below is a list of services we offer to support stand-alone projects, or to complete a more comprehensive solution designed to meet your needs.

Customer Analytics
• Lifestage Segmentation
• Industry specific Segmentation
• Product-based Segmentation
• Custom Metric-based Reports
•••> Customer Profit
•••> Customer Lifetime Value
•••> RFM Analysis
•••> Acquisition Rates
•••> Average Acquisition Cost
•••> Customer Media Preferences
•••> Retention Rates  
•••> Average Retention Cost
Database Services
• Design
• Creation
• Enhancement
• Hosting / Updates / Maintenance
Marketing Services
• Customer / Prospect Modeling
• List Development / Acquisition
• Response Analysis
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