Liberty Science Center Selects 3rdwave for Customer Relationship Management

05.03.07 | Verona, Wisconsin—3rdwave, a leading provider of Customer Analytics solutions, today announced that it has been selected by Liberty Science Center for their customer relationship management (CRM) marketing. The museum concluded an in-depth, multi-firm search to handle it's growing CRM marketing needs with its selection of 3rdwave. Liberty Science Center intends to employ a strong CRM approach, one which is new to the institution.

“The institution is so different from what it was two years ago that we are, in many ways, opening something completely new,” says Mark Mattia, Vice President of Marketing for Liberty Science Center.

 “We will be branching out into CRM and new media in a big way, focusing directly on our audience members rather than relying on the more traditional ‘wide-cast’ approach to museum advertising,” he concludes.

Key marketing metrics – customer profitability, retention, acquisition and lifetime value – show measurable improvement through data-driven CRM methodology that which 3rdwave brings to Liberty Science Center’s marketing mix.

3rdwave offers a pathway to improved return on investment in as little as 90 days, beginning with data integration, customer and market analytics, and direct communication infrastructure. Underlying all initiatives are measurement tools giving marketing and strategy decision-makers full visibility into every customer relationship, trade area, and marketing campaign.

3rdwave has helped clients ranging from mid-sized to Fortune 100 to increase revenues and decrease costs using an affordable non-profit oriented pricing model.

About Liberty Science Center
Liberty Science Center is an innovative learning resource for lifelong exploration of nature, humanity and technology, strengthening communities and inspiring global stewardship. Dedicated to providing transformative experiences that connect schools and society with science and technology, Liberty Science Center is the New Jersey-New York City region's largest education resource. For more information about Liberty Science Center, visit www.lsc.org.

About 3rdwave
3rdwave is a marketing research and technology firm specializing in Customer Analytics solutions. We simplify the complexity of customer data management and analysis, giving organizations better visibility into marketing performance. Since 1994, 3rdwave has provided marketing information solutions to businesses and organizations across the nation, in various industries including retail, financial services, healthcare, manufacturing, pharmaceutical and consumer electronics. 3rdwave is headquartered in Verona, Wisconsin, with offices in San Francisco, California and Chennai, India. For more information, please call (608) 848-9283, or visit 3rdwave on the web at www.thirdwaveresearch.com.