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Market Research Tools
Third Wave Research
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Self-serve tools and resources
for data-driven market research
Tool Overview
Our tools help you understand your clients' best customers—and how to find more like them.  Choose a tool, define a geography, and explore. 
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 Tools
Demographic Profiler
View information on population and households and individuals, with thematic maps and graphs to help you visualize the data.
Use this tool to find out more about current or potential trade areas.
Household Spending
View information on consumer spending, segmented by demographic characteristics.  Use this tool to understand the purchase behavior of prospects and customers.
Demographic Trends
Pick a demographic variable and geography to view reports showing projected change over time.  Bar graphs help you spot patterns in the data.
Business Profiler
View a summary of businesses in a specific geography by number of employees and NAICS industry sector.
Product Line Planner
Discover opportunities in distribution channels with reports of product lines sold and kinds of business selling them. Use these reports to benchmark your business against industry averages, spot opportunities for new products, plan co-promotions, and more.